The new client area can be found at http://clients.irentmywebsite.co.uk and has three main roles.

The first role is as a first point of contact, where clients can be updated on the status of projects undertaken by us.

The second role is to act as a knowledge base and advice centre for our clients, so they can read up on topics such as Search Engine Optimisation and Web 2.0.

And the third role is as an invoice and payment system.

For IRMW, it has a fourth purpose as unlike any of the other IRMW websites, it has been created using the Joomla platform rather than our favourite, Wordpress. We have done this, because Joomla is one of most popular content management systems in the world and by using Joomla, we’ll be keeping up with its development practically.

CTR is usually termed in percentages and it determines the amount of click through an advert initiates, compared the number of times an advert is displayed.

Why is CTR important?
By finding out an advert’s click through rate, a marketer can determine the success of advert in terms of the sites it appears, the time of day and the advert’s attractiveness.

A marketer can experiment with an advert, the sites it appears and the time of day, thereby making a marketing campaign more successful over time.

Why use ROI?
ROI is used to work out the rate of profit for a service. In particular, this can used to find what are the most profitable forms of marketing and marketing campaigns.

Why is Social Bookmarking important?
The best kind of recommendation is ‘word of mouth’ and this is a form of promoting your site via those means. Also Search Engine revere social bookmarking websites, so gaining links from the sites will improve a website’s Search Engine ranking. Social Bookmarking means the potential of more quality traffic to a website.

Popular Social Bookmarking sites

Stumbleupon.com
Delicious
reddit
digg

The LA Times reports that a 12 year old boy was beaten up over the weekend in Calabasas, California and the Country Sherrif is blaming a Facebook Message entitled ‘kick a ginger day’ for the incident.

The sherrif is reportedly questioning Facebook’s monitoring procedures.

LA Times article

What is Ping.fm?

What is a Social Network?
A social network is where users share photos, articles, videos, comments and recommendations to their ‘friends’ on the network.

What are the most popular social networks?
In the UK, the most popular social networking sites are Facebook, Twitter, MySpace, Bebo and LinkedIn. However there is a subclass of social networks called social bookmarking sites. The most popular of these are Del.icio.us, Digg and iGoogle, however there are many more.

What are the benefits of using ping.fm?
It saves time, however its still important to ‘listen’ and reply to comments, your ‘friends’ have posted.

Research published yesterday points out that the generation most likely to shop online are those over 65.

Although this an American study, the UK is always about a year behind, so it’s important to remember this statistic and cater for over 65s when designing and organising a company’s website.

Over 65s generally:

• Need trust and credibility before buying online.
• They research products and services more.
• They are more likely to buy from a brand they know already.
• Site Security is more an issue.
• Word of mouth recommendations hold more sway.

Further Information on the study

http://www.emarketer.com/Article.aspx?R=1007379
http://www.ctam.com/pages/default.aspx

What does it involve?
The basics is producing regular articles on a given subject.

What does it involve?
The basics are to promote a business via word of mouth on a social network and involves someone sharing photos, articles, videos, comments and recommendations to their ‘friends’ on the network.

What does it involve?
It involves bidding for your place in the sponsored listings, the higher the bid, the higher the placement for your advert. Then when someone clicks on your ad, you are charged by the search engine, hence the term ‘Pay Per Click’