Archive for the ‘What is...?’ Category
What is ROI?
ROI stands for return on investment. Sometimes people terms as rate of return, rate of profit or even occasionally just return. It’s usually expressed as a percentage, depending on how much profit has been generated by the expenses. In internet marketing terms it is turnover created by the cost of marketing.
Why use ROI?
ROI is used to work out the rate of profit for a service. In particular, this can used to find what are the most profitable forms of marketing and marketing campaigns.
What is Social Bookmarking?
Social Bookmarking is a way Internet users share, organize, search, and manage website links.
Why is Social Bookmarking important?
The best kind of recommendation is ‘word of mouth’ and this is a form of promoting your site via those means. Also Search Engine revere social bookmarking websites, so gaining links from the sites will improve a website’s Search Engine ranking. Social Bookmarking means the potential of more quality traffic to a website.
Popular Social Bookmarking sites
What is Ping.fm?
Ping.Fm is a tool that posts status reports or shares articles on more than social network in one go..
What is a Social Network?
A social network is where users share photos, articles, videos, comments and recommendations to their ‘friends’ on the network.
What are the most popular social networks?
In the UK, the most popular social networking sites are Facebook, Twitter, MySpace, Bebo and LinkedIn. However there is a subclass of social networks called social bookmarking sites. The most popular of these are Del.icio.us, Digg and iGoogle, however there are many more.
What are the benefits of using ping.fm?
It saves time, however its still important to ‘listen’ and reply to comments, your ‘friends’ have posted.
What is Blogging?
It is a cross between an online news section and a personal newspaper column providing insight and links into a particular field like a business.
What does it involve?
The basics is producing regular articles on a given subject.
What is SMM – Social Media Marketing?
Its the term given to marketing to social networking sites like Facebook, Twitter or MySpace.
What does it involve?
The basics are to promote a business via word of mouth on a social network and involves someone sharing photos, articles, videos, comments and recommendations to their ‘friends’ on the network.
What is… PPC
PPC is another acronym called Pay Per Click. Some internet experts call it Cost Per Click or CPC for short. It is a form of advertising that is usually displayed as sponsored listing or sponsored links on the search engines and other websites.
What does it involve?
It involves bidding for your place in the sponsored listings, the higher the bid, the higher the placement for your advert. Then when someone clicks on your ad, you are charged by the search engine, hence the term ‘Pay Per Click’
What is Google ranking?
Google ranking is the formula Google uses to rank websites when uses its search function.
How does Google rank websites?
Every so often, If Google is aware of your website, it downloads the pages of your website and puts the sites in its database. The technical name for this it is “spiders” your website.
Then when a user types in a keyword of something he/she wants to research, the google accesses its database to find what is the most relevant websites to that search.
Google decides on what is most relevant by a number of measures, but to simplify it, it is includes the following:
- The specific percentage of text includes the keyword (not to small or too big an amount.)
- How prominent the keyword is in the text (e.g. in the headings, beginning of sentences, the coding of the page, etc)
- The quality of the programming behind the creation of the web page.)
- If the page includes what it terms as ’spam’
- If the website has links from sites that Google reveres.
Why is Google ranking important?
If your website is Google friendly, you will gain more traffic and visitors to your website.
What is SEO?
SEO is an acronym for Search Engine Optimisation, the name given to one of the most popular disciplines for promoting a website.
What does it involve?
The basics are changing the structure and content of both the website and the web pages to make it more attractive to the Search Engines. To make the site more attractive it must be easy for the Search Engine to read, to examine if the content is relative and original, as well as being linked from other websites the Search Engines like.
Advantages
It brings more traffic to a website
If successful it is very cost effective
Disadvantages
It can be quite time consuming.
It can take up to six months before showing any positive effect.
It’s ongoing because Search Engines change their opinions on what makes a site attractive to them at least twice a year, as well as competitor websites are also trying to improve.
Further reading
Posted in What is...? | 
Tags: ask jeeves, bing, google, search engine optimisation, search engine optimization, seo, yahoo | 
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