Archive for the ‘News’ Category
Over 65s shop online more than anyone else.
Research published yesterday points out that the generation most likely to shop online are those over 65.
Although this an American study, the UK is always about a year behind, so it’s important to remember this statistic and cater for over 65s when designing and organising a company’s website.
Over 65s generally:
- Need trust and credibility before buying online.
- They research products and services more.
- They are more likely to buy from a brand they know already.
- Site Security is more an issue.
- Word of mouth recommendations hold more sway.
Further Information on the study
http://www.emarketer.com/Article.aspx?R=1007379
http://www.ctam.com/pages/default.aspx
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Yesterday, Kodak’s Chief Marketing Officer, Jeffrey Hazlett said on the BBC Programme, “Working Lunch” that Kodak now employ a chief listener as well as a Chief Blogger.
What does a chief listener do?
A chief listener main responsibilities lie with what the consumers, blog visitors as well as their company’s ‘fans’ and ‘friends’ on social networking sites like Facebook.
Their job is to read what comments are said about their products/services and then be proactive about those comments whether if they are compliments or complaints.
They may reply to the comments themselves, facilitate communication between the correct company department and the comment maker or they may make suggestions or advise the company on how to improve their products or services.
Why is it important?
This is an important because it shows some blue chip companies are taking social media websites seriously as a marketing channel. What Kodak does online is also usually followed by the majority of online businesses. For example, Kodak was one of first to blue chip companies to utilise both SEO (Search Engine Optimization) and PPC (Pay Per Click) for marketing.
What is Google ranking?
Google ranking is the formula Google uses to rank websites when uses its search function.
What is Website speed?
Website Speed is the time it takes to download a web page.
Google employee hints at website speed becoming part of its ranking formula
Matt Cutts, one of the most respected guys at Google for advice on Google search, hinted that website speed may soon become a part of the Google ranking formula.
At the weekend, speaking to webpronews, Cutts said that:
“We’re starting to think more and more about should speed be a factor in Google’s rankings?
…A lot of people within Google think that the web should be fast, it should be a good experience; and so it’s sort of fair to say if you’re a fast site, maybe you should get a little bit of a bonus. Or maybe if you have a really awfully slow site, users don’t want that as much.”
The full interview can be found at webpronews.com
The Guardian reports that Orange sold over 30,000 units on its first day of trading iPhones.
Orange ended O2’s exclusivity on iPhones this year and its first day of selling attracted huge interest from Orange customers and its prospects.
The iPhone is the brand leader in mobile internet phones and has many applications for use with social media sites such as Twitter and Facebook.