Archive for December, 2009
What is CTR?
CTR stands for Click-Through Rate, the terms is used in online advertising and marketing to determine the success of a marketing campaign.
CTR is usually termed in percentages and it determines the amount of click through an advert initiates, compared the number of times an advert is displayed.
Why is CTR important?
By finding out an advert’s click through rate, a marketer can determine the success of advert in terms of the sites it appears, the time of day and the advert’s attractiveness.
A marketer can experiment with an advert, the sites it appears and the time of day, thereby making a marketing campaign more successful over time.
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What is ROI?
ROI stands for return on investment. Sometimes people terms as rate of return, rate of profit or even occasionally just return. It’s usually expressed as a percentage, depending on how much profit has been generated by the expenses. In internet marketing terms it is turnover created by the cost of marketing.
Why use ROI?
ROI is used to work out the rate of profit for a service. In particular, this can used to find what are the most profitable forms of marketing and marketing campaigns.
What is Social Bookmarking?
Social Bookmarking is a way Internet users share, organize, search, and manage website links.
Why is Social Bookmarking important?
The best kind of recommendation is ‘word of mouth’ and this is a form of promoting your site via those means. Also Search Engine revere social bookmarking websites, so gaining links from the sites will improve a website’s Search Engine ranking. Social Bookmarking means the potential of more quality traffic to a website.
Popular Social Bookmarking sites