What is SEO?
SEO is an acronym for Search Engine Optimisation, the name given to one of the most popular disciplines for promoting a website.
What does it involve?
The basics are changing the structure and content of both the website and the web pages to make it more attractive to the Search Engines. To make the site more attractive it must be easy for the Search Engine to read, to examine if the content is relative and original, as well as being linked from other websites the Search Engines like.
Advantages
It brings more traffic to a website
If successful it is very cost effective
Disadvantages
It can be quite time consuming.
It can take up to six months before showing any positive effect.
It’s ongoing because Search Engines change their opinions on what makes a site attractive to them at least twice a year, as well as competitor websites are also trying to improve.
Further reading
Posted in What is...? | 
Tags: ask jeeves, bing, google, search engine optimisation, search engine optimization, seo, yahoo