What is… PPC
PPC is another acronym called Pay Per Click. Some internet experts call it Cost Per Click or CPC for short. It is a form of advertising that is usually displayed as sponsored listing or sponsored links on the search engines and other websites.
What does it involve?
It involves bidding for your place in the sponsored listings, the higher the bid, the higher the placement for your advert. Then when someone clicks on your ad, you are charged by the search engine, hence the term ‘Pay Per Click’
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